There are practically tons of production companies nowadays, and looking for the perfect fit can seem like a full-time job. The last thing you want is invest time and money big time, only to end up with a final product that doesn’t reflect your brand accurately.
To help you make the right choice, here are five considerations you can make:
A Quick Overlook of Production – Your Cheatsheet
Do not make decisions if you haven’t talked to someone at the company first. In the first few minutes, you will get a good picture of how much they care about your business versus just taking your money. Observe the types of questions they ask – are they significant and specific to your company? Do they even ask questions? You want a company that is going to be as passionate about your project as you are.
Smart Tips For Finding Production
Innovation and Creativity
Because of the large number of video production companies today, things can start to look, feel and sound all the same after some time. And if you think their videos are “same old,” your customers will probably think that way as well. Thus, find yourself a production company that can create unique and original work. This will make your videos stand out and become more memorable. If you’re uncertain, try asking the company to pitch a few ideas for now. Through this simple exercise, you can tell if they can cook up with something special.
You will know so much about a company just by examining their work, reading their blog or talking to them by phone. Of course, a personal meeting is still best. You want to know if you share a certain chemistry with these guys, or have the same business or work philosophies. If not, they may only misrepresent you and your culture.
Quality of Production
This question is loaded but highly critical. First of all, you want your videos to look and sound professional. View some of their previous work. If it’s live action, is the lighting adequate? What about the quality of the sound? For animated videos, did they use custom or stock assets? Are they creative and fluid? There may be no right or wrong answers here. At the end of the day, you just have to decide if you like or don’t like their videos.
Video production is hardly cheap, but it may also be the first (and sometimes the only) thing your brand and business may be associated with, so you have to make sure it’s done perfectly. Price is always a big consideration, but hopefully, it need not be the biggest. Concentrate more on the benefits you get in exchange for your money.