The Uses of SEO Both the SEO as well as the pay per click are being targeted in order for your website to be placed very close to the search engine and closer as much as possible. The SEO Together with all the marketing are sometimes the same in some ways But they are too different things. the SEO is being considered as the main factor in order to enhance the traffic that occur in websites. The very concept of the good SEO is considered a secret nowadays. The people who understand the issues with URL structure as well as the SEO are only those people who can create them like the programmers, software developers, as well as web developers. Many of the long time SEO’s are now looking for the big picture and is now working with the usability analyst. Some of the SEO considered scam artist. There are so many new cameras that are given wrong impression that there is an Almighty answer in doing well in the search engine. the SEO are those specialized techniques and uses to optimize the website so that it can be search engine friendly and it can enhance the chances that it will be placed in the searches. Considered a profitable method is the SEO in which it can help to drive away those leads since some of those leads you receive from the SEO are free. There are so many number of companies that will adopt a very fast and unethical approach into the SEO known as the black hat SEO. There are companies that will employ unethical way so that they will go against the policies of the search engines. It is the best result from the SEO that are being rarely achieved in just an overnight. The only best result from the SEO can be overpowered with the black hat SEO which uses some techniques so that they can fool the search engines so that it will bring more chaos and traffic to the websites. It will be those website owners who does not know how to utilize the black hat techniques of the SEO that can be very susceptible and vulnerable to the changes that will occur in the search engine algorithms and finally it will be banned. Most of the hardcover kind of books on the subject of the SEO are considered best viewed into the vehicle so that I can help does beginners to understand the whole process of the search engine optimization and so that they can share it to others. It would be helpful to know the principles that is behind the SEO because it is not so easy to do. There are so many webmasters that are into SEO who are using it and sometimes they are very informative.