Most plumbing companies and businesses have no websites or are not capable of utilizing their websites to improve their marketing efforts. Customers nowadays would utilize the Internet to search for plumbing services within the vicinity. Choosing a reliable website designer or firm to build or rebuild your plumbing website design requires conscious effort. There are many factors that you should consider and check before hiring a website design firm.
For any plumbing business today, an attractive and easy to use plumbing website is absolutely necessary to generate new business and new customers. Marketing is a very important part of your business strategies and your plumbing business will benefit from it really well. Customers are enjoying the convenience of being able to find the products and services that they need through the Internet. Find out why a plumbing website is the best marketing investment and tool to have.
24 / 7 Storefront: Your website serves as the public face of your business 24 hours a day and 7 days a week. Customers can browse through your website and if they like what they read, they can immediately contact you for more information of a quotation. This can be immensely beneficial to the company’s image. You would only need to pay a small amount to create a website, compared to the huge cost of a television or radio ad or a newspaper print advertisement. This is the best example showing how Internet marketing can be more beneficial to your business than traditional business marketing methods.
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If, for example, you spent $2,000 on a 30-second radio ad, and that generated 5 new clients, you get an average of $400 cost per customer. It will take plenty of jobs as well as serious profit margin to get back what you spent for a 30-second radio ad. Plumbing websites would cost as little as $75 a month and can generate up to 10 to 20 new customers per month. That will be super cheap compared to traditional media advertising – only $3.75 to $7.50 cost for every customer.
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Free Marketing Exposure: One other benefit of having your own website is the massive exposure it can gain from search engines. Through the number of pages and views, your website can increase its ranking in search engine results pages and this can potentially drive new traffic to your site. Search engine rankings help increase traffic by listing your website in the top 3 search results for plumbing services in that area.
A well-designed plumbing website is the best investment you can do in terms of marketing. The Internet is currently the biggest online marketplace to sell products and services and your business is losing a lot by not jumping in the bandwagon.